Activating a Nimble Team’s Mighty Network
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Learning Club
overview
Creating Structure for Invested Relationships
For nearly 25 years, Learning Club of KCK has offered free tutoring and mentoring to Wyandotte County students, K–12, right in their own neighborhoods. Its supporters are decade-long donors, volunteers who bring friends, and local businesses that return year after year. Learning Club partnered with Friday to create a fundraising infrastructure to strengthen and grow that network of support without overextending their small team.
challenge
Learning Club’s fundraising runs on relationships, and relationships take time. A small team like Learning Club appropriately prioritizes running the organization. So when program needs and relationship building compete, programs win. Building the relationships that lead to funding happens in the margins of the day.
insight
Learning Club didn’t need a bigger team. It needed an efficient structure for relationship-driven fundraising. Its strongest stories lived in single appeals or emerged one conversation at a time. Some volunteers and partners were already recruiting and more wanted to, but these ambassadors needed ready-to-go tools to feel confident making the ask.
solution
Friday focused the team on three priorities: make the case findable, build the everyday giving base, and set up shared systems. Then Friday built the tools to act on them, designed within Learning Club’s brand: homepage copy, an impact one-pager, volunteer and corporate kits, a new sponsorship entry rung, and a refreshed giving ladder.
"Friday took the heart of what we are doing and made it into the tools we need to move forward. These are the things that have been on my to-do list for five years. We are going to use all of it right away."

Laura Swan
Executive Director, Learning Club
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