ECONOMIC OPPORTUNITY

Scale—Without Losing What Works

The view from inside a workshop by social impact consultant Friday. Inside are posters with brainstorm notes capturing brand, communication and growth ideas. Outside the window is a city skyline.
Case Studies

We help organizations in the workforce development ecosystem integrate brand, communications, and growth strategy so place-based trust and scalable economic opportunity reinforce one another.

Opportunity
Edgility Search, a client of Friday social impact consulting
Edgility Search

A refreshed brand that turns unconventional rigor into clear differentiation.

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Brand
Opportunity
Clearwater Credit Union logo design on letterhead
Clearwater Credit Union

Expansion sparked a bigger question: would the name scale along with the credit union?

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Brand
Communications
Education
CodePath

More demand, more friction, more labor. The system had to catch up.

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Growth
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Opportunity

Economic Mobility is Rooted in Place

Trust begins in neighborhoods. Talent pipelines are shaped by regional employers. Financial institutions grow through relationships. The challenge is designing for both local commitment and broader reach.

How do we scale without losing local trust?

If we expand into new regions, will we still feel rooted? How do we grow without signaling we’ve moved on?

Translate local identity into regional belonging.

Design brand architecture and expansion strategies that preserve trust while unifying experiences across regions.

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How do we align local and national priorities?

When funding frameworks arrive with predetermined metrics and frameworks, how do we stay accountable to communities?

Become a bridge.

Translate community impact into funder language without losing nuance or responsiveness.

  • Clarify theory of change
  • Align impact framing with funders
  • Uplift locally-rooted narratives
Friday's Dianna Benjamin, a social impact consultant, leads a brand workshop for a client.

How do we grow without becoming transactional?

As earned revenue becomes necessary, how do we package services without sounding corporate?

Align revenue with mission.

Clear service tiers, pricing models, and values-driven partnerships align revenue with mission, so growth strengthens impact.

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Post-it notes on a dry erase board show a brainstorming session inside a workshop by social impact consultant Friday.

Can we handle the growth we want?

If intake is manual, CRMs fragmented, and employer matching done by email, what happens when demand doubles?

Depends on your operational infrastructure.

Aligning intake, automation, CRM workflows, and UX turn operational lift into sustainable capacity.

“We have a niche product for a segment of the workforce. Friday took the time to learn about what we do, genuinely get excited about our mission, and then built a brand & website that put us on the map. We're ranking higher on Google than competitors that are 10x our size."
Scott Smith
Scott Smith
Head of Marketing
Craft Education System
“Friday helped us to develop an incredibly thoughtful, inclusive, and creative process that engaged our 160 co-workers and 51,000 members–and we arrived at a new name, mark, and brand that are far better than we ever expected.”
Jack Lawson
Jack Lawson
President & CEO Clearwater Credit Union 
“Friday grounded every creative decision in data and strategy, which is why the final product didn't just look better, it worked better. We couldn't be more grateful for this partnership and can't wait to see what we build next.”
Emily Chong, VP of Growth, CodePath
Emily Chong
VP of Growth
CodePath

Turn Purpose Into Power

Leave an unforgettable mark. Make an unbelievable impact.
Book a meeting or contact us today.

hello@friday.us
510-255-1650