Education
Growth
Communications
Brand

Scaling Access Without Scaling Friction

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CodePath
overview

Aligning Company & User Goals

When CodePath partnered with Friday, students applied to each course separately—re-entering the same information, navigating unclear eligibility requirements, and often missing programs that might have been a better fit. Meanwhile, staff manually reviewed every submission, creating administrative strain that limited the organization’s ability to scale. Growth was happening. The systems weren’t ready for it.

challenge
insight
solution
CodePath’s fragmented application process required students to apply course-by-course and required staff to manually determine eligibility for each submission. The result: friction for learners, administrative drain for the team, and missed opportunities for better student-course alignment.
The application experience could do more than collect information—it could guide discovery. Many students weren’t fully aware of CodePath’s full course ecosystem or which pathway best matched their background and goals. By reimagining the application as a centralized intake experience, CodePath could both streamline internal workflows and help students identify the right opportunity from the start.
Friday designed an application portal that combines HubSpot workflows and page builders with custom APIs. The new system allows students to submit information once, dynamically match with relevant programs, and clearly see next steps, while significantly reducing manual review and administrative lift. The result is a scalable infrastructure that improves application completion, strengthens student-course alignment, and frees CodePath’s team to focus on student success rather than processing paperwork.
overview

Aligning Company & User Goals

When CodePath partnered with Friday, students applied to each course separately—re-entering the same information, navigating unclear eligibility requirements, and often missing programs that might have been a better fit. Meanwhile, staff manually reviewed every submission, creating administrative strain that limited the organization’s ability to scale. Growth was happening. The systems weren’t ready for it.

challenge
CodePath’s fragmented application process required students to apply course-by-course and required staff to manually determine eligibility for each submission. The result: friction for learners, administrative drain for the team, and missed opportunities for better student-course alignment.
insight
The application experience could do more than collect information—it could guide discovery. Many students weren’t fully aware of CodePath’s full course ecosystem or which pathway best matched their background and goals. By reimagining the application as a centralized intake experience, CodePath could both streamline internal workflows and help students identify the right opportunity from the start.
solution
Friday designed an application portal that combines HubSpot workflows and page builders with custom APIs. The new system allows students to submit information once, dynamically match with relevant programs, and clearly see next steps, while significantly reducing manual review and administrative lift. The result is a scalable infrastructure that improves application completion, strengthens student-course alignment, and frees CodePath’s team to focus on student success rather than processing paperwork.
Dashboard for CodePath's new Application Portal streamlining previously separate application processes into consistent and clear steps.
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"If you're a mission-driven organization looking for a design partner who truly gets it, look no further than Friday. Over the past three years, they've helped CodePath bring our brand to life, redesigned our web presence, and built a student application portal that earned a Silver Anthem Award for Best Use of Technology, while driving a 124% increase in student interest in its very first semester. Friday grounded every creative decision in data and strategy, which is why the final product didn't just look better, it worked better. We couldn't be more grateful for this partnership and can't wait to see what we build next."

Emily Chong
VP of Growth, CodePath
Proof

Simpler Journeys, More Completions

Students can now complete multiple applications simultaneously without entering duplicative information. Automation has saved the admission team countless hours of manual labor, and team members can now update Webflow eligibility workflows without relying on developers.

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124%

increase in completed applications the first semester after the Application Portal

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