COMMUNITY

Community Development Is Built on Relationships

Staff from social impact consultant Friday sit around a coffee table talking and similing.
Case Studies

We help place-based organizations adapt to political and financial change without compromising the relationships that make their work possible.

Community
Front Step Community Land Trust rebranded logo
Front Step

The naming process needed a reset: one that honored history and built shared confidence.

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Brand
Community
Redesigned San Joaquin Community Foundation logo
San Joaquin Community Foundation

A story that invites the full region in—without compromising its commitment to equity.

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Brand
Communications
Community
Coming Clean

Strengthening funding resilience by aligning membership, strategy, and revenue.

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Growth
Communications
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Community

Community Trust Is Powerful—and Delicate

Community change starts with trust. The strongest organizations clarify purpose, invite participation, and build systems that reinforce—not replace—the human connections at their core.

Can we stand for equity and stay united?

In politically diverse communities, how do you uphold bold commitments without fracturing local trust?

Root values in shared place.

Start with a future your community takes pride in — like one where no parent has to worry about putting food on the table — and ground it in local data on what stands in the way.

How does strategy become tangible?

If bold plans don’t translate, how will the community know—or stand behind—what’s changing?

Make progress concrete.

Move strategy from paper to practice. Translate grant frameworks into a few clear focus areas, tie each to visible metrics, and show what those numbers mean in real lives.

  • Turn theory into clear focus areas
  • Tie metrics to focus areas
  • Illustrate metrics with stories
Lead designer Hillary Celebi facilitates a brainstorming session in a workshop by social impact consultant Friday.

Can community drive sustainability?

As funding shifts and expectations evolve, how do you strengthen engagement without making relationships transactional?

Design participation, not pressure.

Clarify how participation drives results. Structure contributions to reflect your values—and reinvest those funds in shared priorities—so support feels like ownership, not obligation.

A table of pint glasses at a community event. The pint glass says Here's to Friday.

How do we evolve without losing history?

Can a rebrand express where your organization is going and where it’s come from—at the same time?

Honor legacy. Clarify direction.

Lead inclusive, community-rooted processes that invite board, staff, and residents into preserving what’s constant—and defining the next chapter.

“We knew our organization had to evolve if we were to continue to achieve our mission, and that meant deciding which of 1,000 possible directions to move in. Friday made that decision-making process incredibly clear."
Susan Sabella
Susan Sabella
Director of Operations
Coming Clean
“The communications plan was amazing. It was everything we talked about. We were able to secure an investment from donors to engage a communications and marketing consultant.”
Louis Ponick
Louis Ponick
Former Director of Donor Relations
San Joaquin Community Foundation
“We felt almost immediately that the Friday team understood the community role our organization played in the past and they asked the right questions that helped us figure out where to go next.”
Brittany Palmer
Brittany Palmer
Executive Director
Front Step CLT 

Turn Purpose Into Power

Leave an unforgettable mark. Make an unbelievable impact.
Book a meeting or contact us today.

hello@friday.us
510-255-1650