Clarity Satisfies Scrutiny
As an education consultant, Friday helps education institutions and networks clarify their role in a shifting landscape—so even tough questions build shared understanding.
Lumina Foundation's REACH Collaborative
An initiative alone wouldn’t shift systems. That change required the right story.
Alignment in Education
When education is questioned, an organization’s impact and storytelling must agree. Institutions and networks that integrate brand, communications, and growth meet skepticism with credibility.
How do you lead education reform amid culture wars?
When education becomes political terrain, how do you defend your mission without deepening division?
Brand clarity and courageous communication turn controversy into a stage for what your institution stands for—not just what it opposes.
- Article: Auditing Trump’s Compact
- Article: Messaging That Prioritizes People
Can you charge without compromising your mission?
When funding shifts and earned revenue becomes a necessity, how do you scale impact in the education sector without detracting from the mission?
Clear service tiers, pricing models, and values-driven partnerships align revenue with mission, so growth strengthens impact.
How do you assert the value of an intermediary?
As boundaries blur across K–12, higher ed, and career pathways, where do education intermediaries fit in the ecosystem?
Move beyond vague labels like “convening” and clearly name the work you actually lead. Clarify how you create value within partnerships, and use direct quotes from partners who can name the impact of your work.
- Case Study: How AASCU Turned Expansive Work into Clear Value
What will get education stakeholders to pay attention?
In a crowded field competing for seconds of focus, how does a message for students, families, districts, or higher education leaders rise above the noise?
Generic language about equitable student success blends in. Lead with your distinct, audience-centric approach, so stakeholders understand what makes working with you different.
- Article: Deliver More Engaging Content
Achieving the Dream
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