Education
Growth
Communications
Brand

Making What Works, Work Even Better

‍

New Tech Network
overview

Clarity that Powers Capacity

New Tech Network (NTN) has helped schools reimagine learning for decades. But even the most innovative systems need structure to scale. Friday partnered with NTN to bring order, focus, and voice to its growing ecosystem of services. Together, we built a service framework, refined the brand narrative, and mapped out a marketing and implementation strategy to sustain and amplify what NTN does best.

challenge
insight
solution
NTN began with a flagship three-year transformation model. As demand grew, additional offerings were layered in to create more entry points—but that made their portfolio harder to navigate. Services varied in scope and cost, focus areas weren’t always clearly tied to offerings, and the connection between school challenges and NTN engagements weren’t always clear.
Access requires structure. Differentiation requires clarity. NTN’s work was strongest when anchored to distinct focus areas with clear pathways to engagement. By creating a middle tier between single services and multi-year partnerships—and clearly linking each offering to a distinct challenge—NTN’s portfolio would regain coherence and a less sprawling narrative.
Friday reorganized NTN’s services around clearly defined focus areas and recommended a one-year pathway within each, creating structured, accessible entry points. We clarified scope, outcomes, and investment levels, and repositioned NTN 360 as the most comprehensive option.
overview

Clarity that Powers Capacity

New Tech Network (NTN) has helped schools reimagine learning for decades. But even the most innovative systems need structure to scale. Friday partnered with NTN to bring order, focus, and voice to its growing ecosystem of services. Together, we built a service framework, refined the brand narrative, and mapped out a marketing and implementation strategy to sustain and amplify what NTN does best.

challenge
NTN began with a flagship three-year transformation model. As demand grew, additional offerings were layered in to create more entry points—but that made their portfolio harder to navigate. Services varied in scope and cost, focus areas weren’t always clearly tied to offerings, and the connection between school challenges and NTN engagements weren’t always clear.
insight
Access requires structure. Differentiation requires clarity. NTN’s work was strongest when anchored to distinct focus areas with clear pathways to engagement. By creating a middle tier between single services and multi-year partnerships—and clearly linking each offering to a distinct challenge—NTN’s portfolio would regain coherence and a less sprawling narrative.
solution
Friday reorganized NTN’s services around clearly defined focus areas and recommended a one-year pathway within each, creating structured, accessible entry points. We clarified scope, outcomes, and investment levels, and repositioned NTN 360 as the most comprehensive option.
Tablet device showing New Tech Network's services framework. Friday partnered with NTN to bring order, focus, and voice to its growing ecosystem of services.
New Tech Network's new service framework designed by Friday outlining three service types increasing in commitment.
Friday helped New Tech Network build a service framework, refine the brand narrative, and map out a marketing and implementation strategy to sustain and amplify what NTN does best.
No items found.

“Friday helped us build structure and alignment, giving us a clear, unified voice that resonated with multiple audiences.”

Liz Bergeron
Managing Director of Research and Strategy
related case Studies
Education
Institute for Learning

Deep expertise isn’t enough to meet sales goals. Friday helped IFL build a sustainable sales and marketing system plus the tools to operate it.

View Project
Communications
Growth
Education
LEAP for Education

Donors needed a strategy—and a story—that inspired long-term commitment.

View Project
Growth
Education
Logo of CodePath, a client of Friday, whose brings together employers, students, and colleges to address inequities in tech.
CodePath

More demand, more friction, more labor. The system had to catch up.

View Project
Growth
View All
Related Resources
This is some text inside of a div block.
Medium length hero heading goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Button

Turn Purpose Into Power

Leave an unforgettable mark. Make an unbelievable impact.

Email Us
Book a Call